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   A brand

   A brand is a Belgian rock group featuring Dag Taeldeman. Their hits include "Riding Your Ghost" (2004), "Hammerhead" (2006), "Beauty Booty Killerqueen" (2006) and "Time" (2008).
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   Brand

   A brand is a name used to identify and distinguish a specific product, service, or business. A legally protected brand name is called a proprietary name.
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   RE:Brand

   RE:Brand was a British documentary and comedy television program that aimed to take a challenging look at cultural taboos. It was conceived, written and hosted by Russell Brand, with the help of his comic partner for many projects, Matt Morgan.
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   Brand management

   Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity.
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   Brand equity

   Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name .
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   Generic brand

   Generic brands of consumer products (often supermarket goods) are distinguished by the absence of a brand name. It is often inaccurate to describe these products as "lacking a brand name", as they usually are branded, albeit with either the brand of the store in which they are sold or a lesser-known brand name which may not be aggressively advertised to the public.[citation needed] They are identified more by product characteristics.
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   Lifestyle brand

   A lifestyle brand is a brand that attempts to embody the values and aspirations of a group or culture for purposes of marketing. Each individual has an identity based on their experiences and background (e.g. ethnicity, social class, subculture, nationality, etc.).
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   Brand engagement

   Brand Engagement is a term loosely used to describe the process of forming an attachment (emotional and rational) between a person and a brand. It comprises one aspect of brand management.
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   Brand extension

   Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category.
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    WWE Brand Extension

    World Wrestling Entertainment (WWE), formerly the World Wrestling Federation (WWF) before May 5, 2002, utilized a brand extension (officially known as the WWE Brand Extension) to assign on-screen employees to one of its primary television programs. Originally, WWE used both Raw and SmackDown! to promote on-screen talent, storylines, and matches.

Explore the following pages on Powerset:

• A brand,
• Brand,
• RE:Brand,
• Brand management,
• Brand equity,
• Generic brand,
• Lifestyle brand,
• Brand engagement,
• Brand extension,
• WWE Brand Extension

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