Finding:

1. close

   The Cluetrain Manifesto

   The Cluetrain Manifesto is a set of 95 theses organized and put forward as a manifesto, or call to action, for all businesses operating within what is suggested to be a newly-connected marketplace. ... On 22 May 2009, David Knowles in MarCom Professional: wrote: that the ideas within The Cluetrain Manifesto are hyped and conversational marketing "is just another channel, rather than a revolution"
2. close

   Conversational Capital

   Conversational Capital: How to Create Stuff People Love to Talk About is a book about engineering word-of-mouth into brand experiences. Contrary to the conventional theories of mass marketing literature, which teach that one must scream something ten times to be heard once, the authors teach that because we are all social storytellers, a product experience that is worthy of telling as one's own authentic story creates enormous brand capital in the form of meaningful and influential conversations.
3. close

   Artificial conversational entity

   Artificial conversational entity (ACE) is a term first presented at the 2005 European Computing and Philosophy Conference (ECAP) and in a paper A.L.I.C.E.: an ACE in Digitaland to describe computer programmes (also known as chatbots) that compete in two contests: the Loebner Prize for Artificial Intelligence and the Chatterbox Challenge. ... Scott Jensen, a marketing executive from La Crosse, Wisconsin, kick started judging in the preliminary phase of the 2008 Loebner Prize , during June and July.
4. close

   Jabberwacky

   This is about the 2005 & 2006 prize-winning program; for the earlier winner "Jabberwock", see its creator, Juergen Pirner. ... Recent developments do allow a more scripted, controlled approach to sit atop the general conversational AI, aiming to bring together the best of both approaches, and usage in the fields of sales and marketing is underway.
5. close

   Synthetix

   Synthetix Ltd is a software company based in Cambridge, United Kingdom and founded in 2001. ... Modern releases of the SmartAgent architecture have dropped the emphasis on convincing conversational chat to focus on customer service, although Synthetix have retained classical chat-based software through their marketing-focused 'brandAgent' product.
6. close

   John Tarnoff

   John Tarnoff is an Entertainment Industry veteran and currently a consultant in the fields of media production, technology development, and education. ... Prior to joining DreamWorks, John was the co-founder of Talkie, Inc a technology company that created online conversational animated characters for marketing, brand building, lead generation, customer service and training.
7. close

   Word of mouth

   History of word of mouth marketing ... The related topics became a conversational piece, so product promotion and trial naturally resulted.[citation needed]
8. close

   Conversational model

   The Conversational Model of psychotherapy was devised by the English psychiatrist Robert Hobson, and developed by the Australian psychiatrist Russell Meares. Hobson listened to recordings of his own psychotherapeutic practice with more disturbed clients, and became aware of the ways in which a patient's self - their unique sense of personal being - can come alive and develop, or be destroyed, in the flux of the conversation in the consulting room.
9. close

   Marketing mix

   The term 'marketing mix' was first used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one step further and coined the term "marketing-mix". A prominent marketer, E. Jerome McCarthy, proposed a 4 P classification in 1960, which has seen wide use.
10. close

    Affiliate marketing

    Affiliate Marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts. It is an application of crowdsourcing.[citation needed] Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site.

Explore the following pages on Powerset:

• The Cluetrain Manifesto,
• Conversational Capital,
• Artificial conversational entity,
• Jabberwacky,
• Synthetix,
• John Tarnoff,
• Word of mouth,
• Conversational model,
• Marketing mix,
• Affiliate marketing

Try this on Bing Research

Bing