Finding:

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   The Cluetrain Manifesto

   On 22nd May 2009, David Knowles in MarCom Professional: wrote: that the ideas within The Cluetrain Manifesto are hyped and conversational marketing "is just another channel, rather than a revolution"
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   Conversational Capital

   Conversational Capital: How to Create Stuff People Love to Talk About is a book about engineering word-of-mouth into brand experiences. ... Marketing books
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   Artificial conversational entity

   "human judges simultaneously conversed with an "artificial conversational entity" " ... Scott Jensen, a marketing executive from La Crosse, Wisconsin, kick started judging in the preliminary phase of the 2008 Loebner Prize , during June and July.
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   Jabberwacky

   Recent developments do allow a more scripted, controlled approach to sit atop the general conversational AI, aiming to bring together the best of both approaches, and usage in the fields of sales and marketing is underway.
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   Synthetix

   Modern releases of the SmartAgent architecture have dropped the emphasis on convincing conversational chat to focus on customer service, although Synthetix have retained classical chat-based software through their marketing-focused 'brandAgent' product.
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   Marketing mix

   Promotion – Promotion represents all of the communications that a marketer may use in the marketplace. ... Available in Schwartz G. Science in Marketing.
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   John Tarnoff

   Prior to joining DreamWorks, John was the co-founder of Talkie, Inc a technology company that created online conversational animated characters for marketing, brand building, lead generation, customer service and training.
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   Word of mouth

   The related topics became a conversational piece, so product promotion and trial naturally resulted. ... ↑ Word of Mouth Marketing Association Ethics Code
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   Conversational agent

   Conversational agents are playing an increasingly important and prominent role in enterprise software, particularly around customer service and support.
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    Judee K Burgoon

    1993 Keynote Address: "Conversational Adaptation Patterns in Interpersonal Interaction." ... Dimensions of content readership in 10 newspaper markets.

Explore the following pages on Powerset:

• The Cluetrain Manifesto,
• Conversational Capital,
• Artificial conversational entity,
• Jabberwacky,
• Synthetix,
• Marketing mix,
• John Tarnoff,
• Word of mouth,
• Conversational agent,
• Judee K Burgoon

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