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conversational marketing

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Conversational Marketing arose as a current buzz phrase after the Cluetrain Manifesto, the first thesis of which is 'All markets are conversations'. Conversational Marketing is the engagement of social media by a corporation to promote their product or brand. It differs from traditional forms of "customer touch" because the company may enter into an online dialogue which is stored publicly in a... Read enhanced Wikipedia article
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    Conversational marketing

    Conversational Marketing arose as a current buzz phrase after the Cluetrain Manifesto, the first thesis of which is 'All markets are conversations'. Conversational Marketing is the engagement of social media by a corporation to promote their product or brand.
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    Brand infiltration

    Conversational marketing
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    Conversational Capital

    Conversational Capital: How to Create Stuff People Love to Talk About is a book about engineering word-of-mouth into brand experiences. ... Marketing books
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    Affiliate marketing

    ↑ Shawn Collins (November 10, 2000), History of Affiliate Marketing, ClickZ Network, retrieved October 15, 2007
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    Marketing mix

    The Marketing mix is generally accepted as the use and specification of the four p's describing the strategic position of a product in the marketplace.
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    High Point Market

    During the 1950s, informal "in-between" markets begin to emerge, hosting visitors in April and October. ... Marketing
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    Pharmaceutical marketing

    Marketers attempt to identify the universe of physicians most likely to prescribe a given drug. ... Little Black Book of Pharmaceutical Marketing
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    Artificial conversational entity

    "human judges simultaneously conversed with an "artificial conversational entity" ... Scott Jensen, a Marketing Executive from La Crosse, Wisconsin, USA, kick started judging in the preliminary phase of the 2008 Loebner Prize for Artificial Intelligence, during June and July.
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    Artificial Conversational Entity (ACE)

    "human judges simultaneously conversed with an "artificial conversational entity" ... Scott Jensen, a Marketing Executive from La Crosse, Wisconsin, USA, kick started judging in the preliminary phase of the 2008 Loebner Prize for Artificial Intelligence, during June and July.
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    Social software in education

    Conversational Interaction between Individuals and Groups ... Universities have made use of Facebook for social and marketing purposes but there are obstacles to the incorporation of its use into 'official' educational activities.

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conversational marketing